If email isn’t making you 30–40% of your revenue, you’re off track.
I’m Marielet Laudit, a Klaviyo Email & SMS Marketing Expert. I help eCommerce brands turn underperforming inboxes into profitable, automated sales channels — all with the right message to the right destination at the right time.
+33% revenue & +144% retention
Canadian fashion brand’s growth spurt from smarter segmentation and re-engagement detours that brought customers back.
$184K from seasonal campaigns
US Skincare brand’s Mother’s Day trip planned with targeted sends that hit the right audience at the perfect time.
+358% email revenue in under 3 months
Home & Living brand’s journey from zero campaigns to fully mapped flows that converted browsers into buyers.US Skincare brand’s Mother’s Day trip planned with targeted sends that hit the right audience at the perfect time.
485% total revenue
Local Skincare brand’s route from unengaged lists to high-converting campaigns and flows working in sync.
Brands I’ve worked with
If email isn’t making you 30–40% of your revenue, here’s why.
If your inbox strategy feels like a trip with missed connections and wrong turns, you’re not alone.
Every one of these roadblocks has a clear route forward — when you have the right map, the right guide, and the right strategy.
Missed Departures
Your emails go out, but the sales don’t follow.
Lost in Transit
Your messaging sounds nothing like your brand, and customers aren’t connecting.
Overpacked Itinerary
You’re overwhelmed with Klaviyo and can’t keep up with campaigns, flows, or testing.
Outdated Map
Your automations are messy or years old, leaving revenue on the table.
Empty Seats
Your list has potential, but it’s unsegmented, unengaged, or both.
Turbulence in Design
Your emails look cluttered, off-brand, or outdated — making customers click away before they even read.
Explore The Routes That Get You There
Every destination starts with a map. Here’s how I guide your brand from underperforming emails to a reliable 30–40% revenue channel.
Audit & Strategy Route – Klaviyo Audit & Strategy Session
I dig deep into your Klaviyo account to uncover what’s working, what’s holding you back, and where revenue is slipping through the cracks. You’ll get a clear, data-informed roadmap to fix deliverability issues, sharpen targeting, and unlock new revenue opportunities.
Automated Journeys Route - Flow Setup & Optimization
I build or overhaul your core flows — from Welcome Series to Winback — so they work together like a well-planned itinerary. Every flow is split for buyers vs. non-buyers, fueled by smart logic, and backed by copy and design that feel on-brand and personal.
Campaign Expedition Route – Campaign Planning & Execution
From planning the trip (strategy and copy) to booking the ticket (design direction and scheduling in Klaviyo), I handle campaigns that mix promos, storytelling, and education — keeping your audience engaged and ready to buy.
List Growth Route – List Growth Strategy & Sign-Up Forms
I create high-converting pop-ups, flyouts, and forms with the right offer, design, and targeting — so you can grow your list without hurting deliverability.
Inbox Health Route – Segmentation & Deliverability Management
I clean up your list, create smart segments based on behavior, and monitor deliverability so your emails actually reach the right inboxes.
Ongoing Travel Companion – Ongoing Retainer Support
If you want me on board every month, I’ll manage your campaigns, flows, and strategy with regular optimization, creative direction, and performance reporting. No missed connections, no guesswork.
Design-First Communication – Email Design via Figma
I create clean, on-brand, and conversion-focused email designs that tell your story visually and guide readers effortlessly to the buy button.
Case Studies
Read My Travel Logs from the Inbox
Every brand starts somewhere. Here’s how I’ve guided them from stalled journeys to revenue-packed destinations.
+33% revenue & +144% retention
Canadian fashion brand’s growth spurt from smarter segmentation and re-engagement detours that brought customers back.
$184K from seasonal campaigns
US Skincare brand’s Mother’s Day trip planned with targeted sends that hit the right audience at the perfect time.
+358% email revenue in under 3 months
Home & Living brand’s journey from zero campaigns to fully mapped flows that converted browsers into buyers.US Skincare brand’s Mother’s Day trip planned with targeted sends that hit the right audience at the perfect time.
485% total revenue
Local Skincare brand’s route from unengaged lists to high-converting campaigns and flows working in sync.
See more travel logs and detailed maps of the journeys I’ve guided.
Email Designs
Designs with a Destination
Every email I design isn’t just about looking good — it’s mapped to guide your audience from inbox to checkout.
Testimonials
Love notes from the journey
Here’s what fellow travelers — my clients — have said along the way.
“Honestly, I’ve been very happy with our partnership so far.”
"So far the works of you has been very good!"
“She’s been super professional, ultra proactive and above all a pleasure to work with.”
I’m almost fully booked for this month’s voyage — secure your call today!
I am your inbox navigator — mapping purposeful journeys that turn subscribers into loyal customers.
Hi! I’m Marielet Laudit, a Klaviyo Email & SMS Marketing Expert who helps eCommerce brands turn email into a 30–40% revenue channel they can count on.
Optima Send was born from two passions: exploring new places and crafting messages that truly connect. Just as a traveler maps every leg of a journey, I chart the perfect route for every email — ensuring it reaches the right destination, at the right moment, with the right message.
Why Brands Choose Optima Send
I don’t just “do emails.” I build email systems that perform. With me, you’re getting more than someone who can write a subject line or design a template — you’re getting a strategist, a creative, and a partner who cares about your long-term growth as much as the next send.
Strategy as the Compass
Every campaign and flow is backed by data, customer behavior, and market insights — no guesswork.
Creativity as the Map
I design and write emails that reflect your brand voice while guiding customers toward conversion.
Proof in Every Journey
From +838% email revenue growth to seasonal campaigns generating six figures, my results speak for themselves.
Long-Term Partnership
I think like a teammate, not a task-taker. My goal is to grow with your brand, not just deliver a one-off win.
Inbox Health Priority
Deliverability, segmentation, and list growth are built into my process so your emails reach the right people at the right time.
Travel-Ready Flexibility
Just like any good explorer, I adapt quickly when the route changes.
Frequently Asked Questions
How soon will I see results?
Every journey is different, but most of my clients start seeing measurable improvements in revenue and engagement within the first 30–90 days — especially if we’re optimizing flows and fixing deliverability issues right away.
I’m new to Klaviyo. Can you help me set it up from scratch?
Absolutely. Whether you’re migrating from another platform or starting fresh, I’ll set up your Klaviyo account, build your core flows, design branded templates, and make sure your list is ready to grow — all while keeping deliverability healthy from day one.
Do you also write the copy for emails?
Yes — I handle both the copy and design direction so every email reflects your brand voice while guiding customers to take action. Think of me as your strategist, creative, and navigator in one.
Can you work with my in-house team or agency?
Of course. I often collaborate with marketing teams, designers, and agencies to provide the email strategy, execution, and optimization they need — without disrupting existing workflows.
What if my list is small or unengaged?
That’s actually a great time to start. I’ll implement list growth strategies, create re-engagement campaigns, and build segments that get the right message to the right people at the right time — turning dormant subscribers into loyal customers.
Do you only work with eCommerce brands?
Yes — my expertise is in helping eCommerce stores maximize revenue through email and SMS marketing. This focus lets me bring proven strategies tailored to online retail and customer buying behavior.
Ready to Map Your Route to 30–40% More Revenue?
Your next big win from email isn’t a guess — it’s a mapped journey waiting to happen. I’ll guide you with the right strategy, the right message, and the right timing, so every send moves your customers closer to buying, returning, and loving your brand even more.